Google Analytics 101

There is one extremely important thing that can really make or break the success of any website, but a lot of webmasters are underutilizing it – or worse, aren’t using it at all. That is analytics. Specifically, Google Analytics. What makes Google Analytics so great? Well, not only is it a great way to monitor how much traffic your site is getting and where it’s coming from, but if you use it properly you can glean a wealth of other information including your bounce rate, most popular pages or articles, and even your conversion rates!